Pringles: Stay In The Game

8.0

Media Type:

Online Online

Brand

brand

Agency

agency
Pringles is revisiting the earliest days of computer gaming to tease its "Stay in the Game"-themed campaign launching in May, created by Grey London. A tribute to those who have ‘stayed in the game’ since gaming began. Before the Metaverse, the cloud, the internet…players shared computer games using the sound of binary code loaded onto a system called the ZX Spectrum. So to celebrate its 40th anniversary, the go-to gaming snack brand decided to share a Pringles chip using the sound of binary code.

Credits

Advertising Agency:

Grey London, UK

Date:

April, 2022

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work