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Radiocentre: Bounce Back Stronger with Radio

7.0

Media Type:

Radio

Brand

Country:

United Kingdom

Industry:

Media

The new ad, which is available to all Radiocentre members, hears from listeners who have found radio an important comfort and support during the last year. The spot hears from a business owner who has found that radio advertising has helped him reach new customers. Findings from Re-evaluating media for recovery, which launched in December, show that radio is the number one medium for targeting people – enabling brands to reach the right people, in the right place, at the right time. The ad also highlights the surge in radio listening during the pandemic, with research showing that listeners are tuning in for an extra 13 hours a week.