Renault: Renault Health, 1

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Automotive

Publicis Buenos Aires presents Renault Health, its new campaign for after-sales service, aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand. The idea comes from the need to hold all those customers who, for several reasons, take their cars to generic or unofficial workshops. To achieve this, the agency created "Renault Health", the first car health service. A platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more. Something like a health insurance, but for cars.

Credits

Advertising Agency:

Publicis Buenos Aires, Argentina

Executive Creative Director:

Fabio Mazia

Creative Directors:

Bruno Barbosa, Francisco Bledel

Copywriter:

Pedro Botello

Art Director:

Javier Agena Goya

Account Director:

Ivan Pinzon

Account Executive:

Rodrigo Valente

Agency Producer:

Sebastián Tarruela

Brand Manager:

Jose Tessio

Production Company:

Winona

Director:

Jorge Ponce Betti

Executive Producer:

Tomas Chester

Director of Photography:

Pablo Lacovone

Art Director:

Lorena Llaneza

Customer Director:

Florencia Melotto Dome

Assistant Direction:

Diego Gonzalez

Manager:

Gustavo Lugones

Editor:

Carla Muzykantski

Post Coordination:

Victoria Pietraszek

Image Postproduction:

Control Z

Sound Postproduction:

Control Z

Colourist:

Anahi Piccinin

Date:

May, 2019

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