Restylane: Good on me, Not on you

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

China

Industry:

Health, Beauty

The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs. But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.

Credits

Advertising Agency:

McCann Health, Shanghai, China

Executive Creative Director:

Pierre Loo

Associate Creative Director:

MIjin An

Art Directors:

Meng Zhang, Jerry Ji

Copywriter:

Julies

Director:

Eric Will

Date:

May, 2017