Robinsons: Get Thirsty

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Non-Alcoholic Drinks

Robinsons, the UK’s favourite squash, has launched its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV "Proudly Presents" slot during Saturday’s Britain’s Got Talent, the joyful and integrated campaign introduces consumers to Robinsons’ new brand idea through a gargling choir, who congregate to refresh, perform and gargle together.

Credits

Advertising Agency:

Saatchi & Saatchi

CCO:

Franki Goodwin

Copywriter:

Katy Stanage

Art Director:

Alice Marani

Executive Design Director:

Nathan Crawford

Design Director:

Kris Miklos

Planning Director:

Sam Wise

Senior Planner:

Guy Reason

Managing Partner:

Humphrey Taylor

Account Director:

Cameron Saville-Smith

Executive Producer:

Adam Walker

Creative Producer:

Joe Revens

Media Buying Agency:

mSix&Partners

Media Strategist:

Joseph Kidd

Media Planner:

Ed Ringrow

Production Company:

PRETTYBIRD

Director:

Yousef

Prod Co Producer:

Jake River Parker

Editor:

Charles Gamble/ OKAY STUDIO

Post-Production Company:

Rascal Post

Pos-Production Producer:

Jasmine Lewis-Humphrey

Sound Engineer:

Mark Hills/ Factory Studios

Date:

May, 2023