Robinsons: Get Thirsty
Media Type:
TV
Brand
Agency
Country:
Industry:
Robinsons, the UK’s favourite squash, has launched its first brand campaign since unveiling a radical new rebrand in March. Created by Saatchi & Saatchi and launching with a primetime ITV "Proudly Presents" slot during Saturday’s Britain’s Got Talent, the joyful and integrated campaign introduces consumers to Robinsons’ new brand idea through a gargling choir, who congregate to refresh, perform and gargle together.
Credits
Advertising Agency:
Saatchi & SaatchiCCO:
Franki GoodwinCopywriter:
Katy StanageArt Director:
Alice MaraniExecutive Design Director:
Nathan CrawfordDesign Director:
Kris MiklosPlanning Director:
Sam WiseSenior Planner:
Guy ReasonManaging Partner:
Humphrey TaylorAccount Director:
Cameron Saville-SmithExecutive Producer:
Adam WalkerCreative Producer:
Joe RevensMedia Buying Agency:
mSix&PartnersMedia Strategist:
Joseph KiddMedia Planner:
Ed RingrowProduction Company:
PRETTYBIRDDirector:
YousefProd Co Producer:
Jake River ParkerPost-Production Company:
Rascal PostPos-Production Producer:
Jasmine Lewis-HumphreyDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing