Royal Ontario Museum: Immortal


Media Type:

Film Film







Synopsis - Are museums relevant? Are they remnants of colonialism? Are they rooted in the past? The Royal Ontario Museum (ROM), with one of the largest museum collections and curation teams in the world, was falling victim to shifting social perceptions. The reality is that museums do play a critical role in this era of the war on truth. They are a record of our humanity – from the beautiful to the abhorrent. Museums tell the story of our collective journey so that we can learn from our past, make sense of our present and shape our shared future. This underlying insight gave birth to our new platform, ROM Immortal: We live on in what we leave behind, which came to life in a cinematic masterpiece directed by a talented Canadian Director Joline Matika & Conceptualized by award-winning creative Director Neel Majumder


Advertising Agency:

Broken Heart Love Affair


Joline Matika

Executive Creative Director:

Neel Majumder

Art Director:

Carlos Moreno


Denise Rossetto

Prosthetics / SFX :


Talent Agency:

Kamikaze Casting

Design Company:

Leo Burnett Design

Media Agency:


Executive Creative:

Neel Majumder

Chief Creative Officers:

Denise Rossetto, Carlos Moreno, Todd Mackie

Chief Strategy Officer:

Jay Chaney

Copywriter Denise:


Art Director:

Carlos Moreno

Executive Producer:

Erica Metcalfe

VP, Client Success:

Joline Matika

Client Success:

Carlos Game-Garcia, Olivia Cousineau

Culture Consultant:

Shanuoh Wilson

Chief Marketing Officer:

Lori Davison

Brand and Marketing:

Kathryn Brownlie

Senior Producer:

Genna Mcauliffe

VFX Artist:

Dominik Bochenski

Studio Composer:

Mark Rajakovic

Electric Executive Producer:

Nicole Rajakovic

Electric Sound Designer:

Aaron McCourt

Electric Voice Over:

Alana Bridgewater

Chief Creative Officer:

Lisa Greenberg

Design Head of Design:

Man Wai Wong


May, 2023

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