Rubicon: Release the Sunshine
Media Type:
TV
Brand
Country:
Industry:
An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary, overcast street scene into a sun-filled dance floor. Global full-service agency, IMA-HOME, has been AG Barr’s lead creative partner for the last four years and has worked with the Rubicon Masterbrand Campaign Platform - Made of Different Stuff for three years. The newest Made of Different Stuff execution - Release the Sunshine - delivers on emotion with an audience insight relevant to Rubicon. The harder life becomes, the more important it is to find moments of joy in the everyday.
Credits
Advertising Agency:
IMA-HOME, London, UKDate:
April, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing