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Rubicon: Release the Sunshine

10.0

Media Type:

Brand

Country:

United Kingdom

Industry:

Non-Alcoholic Drinks

An irrepressible new campaign for soft drink brand Rubicon brings joy and sunshine to the everyday by transforming an ordinary, overcast street scene into a sun-filled dance floor. Global full-service agency, IMA-HOME, has been AG Barr’s lead creative partner for the last four years and has worked with the Rubicon Masterbrand Campaign Platform - Made of Different Stuff for three years. The newest Made of Different Stuff execution - Release the Sunshine - delivers on emotion with an audience insight relevant to Rubicon. The harder life becomes, the more important it is to find moments of joy in the everyday.