Ruggable: Take the Floor

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

"Take the Floor" is centered around a brand film directed by 1stAveMachine directing duo Mathery, who have helmed successful campaigns for Orbitz, Olly, Deloitte, A101, Mega Ice Cream, and more. Transitioning between two juxtaposing worlds, the campaign aims to move beyond the traditional, stuffy home decor typically portrayed in advertising and embrace the idea of the home as a safe haven where people can express their creativity and individuality — all with Ruggable's colorful collection of machine washable rugs as creative centerpieces. The brand film follows four separate protagonists that have too much color and personality for the bland, restrictive world in which they exist. They move through humorous everyday scenarios, looking for an outlet to help them express themselves. Then, using a combination of cinematic techniques, the four leave the bland world behind and artfully transition to the aspirational, relatable and emotional Ruggable world. Finally, there are no more rules — it’s a space where everyone can be free to live fully and fearlessly.

Credits

Advertising Agency:

Red Antler, NY, USA

Senior Producer:

James Silverman

Senior AD:

Grace Hwang

Senior CW:

Helen Gallagher

ECD:

Lindsay Brillson

Account Director:

Ru Sole

Production Company:

1stAveMachine

Director:

Erika Zorzi, Matteo Sangalli

Partner/Executive Producer:

Sam Penfield

Executive Producer:

Peter Repplier

Head of Productions:

Ella Nuortilla

Producer:

Elizabeth Collins

Service Production Company:

B2Y Productions

Executive Producer:

Alexander Kenanov

Production Manager:

Kristin Arakchieva

Coordinator:

Velika Jeleva

1st AD:

Yana Vikatorova

2nd AD:

Elena Radeva

2nd Unit AD:

Velina Shtarbakova

SFX Supervisor:

Yovko Dolgandzhiyski

SFX Coordinator:

Antonia Tocheva

SFX Technician:

Andrei Velchev

DOP:

Anton Ognyanov

Prod Designer/Art Director:

Evelina Velichkova

Date:

March, 2022

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