Samsung: Grassroots Academy


Media Type:

Film Film




Samsung UK has partnered with The Elephant Room to devise a major new grassroots football campaign that will empower Sunday league teams to become champions of creativity and tech. The Grassroots Academy will provide local community support for local teams by helping five clubs to learn vital creative and digital skills through Samsung technology, elevating their clubs’ brand and content, amplified through Samsung channels.


Advertising Agency:

The Elephant Room, UK

Creative Directors:

Nina Taylor, Jenai Kemal


Luca Corteggiano, Clare D’Andrea, Johnny Cooke

Client Partner:

Amelia Blashill

Managing Director:

Dan Saxby

Head of Strategy:

Matt Bamford‑Bowes

Head of Design:

Khutina Griffiths

Creative Producer:

Benj Opoku

Production Company:

Great Coat


Sau Ali

Exec Producer / MD:

Simon Oxley

Exec Producer / Head of Production:

Sandra Spethmann

Exec Producer:

Micheal Newton

Exec Producers:

Chris Montego, Ebenezer Thompson, Ose Egbejale/ Zero Formation

Production Company Producer:

Dayo Moshood

Director of Photography:

Louis Brennan


Lee Delves


Sau Ali


Daniela Rotaru/ Glassworks

Sound Company:

Bubble TV

Sound Post Producer:

Alison Wendt

Sound Design & Mix:

Chris Southwell


July, 2022

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