Saudi Red Crescent Authority: A Matter of Life and Life


Media Type:

Film Film




Saudi Arabia

Award-winning director Tamer Shaaban has released the director’s cut of his cinematically epic ad showcasing the Saudi Red Crescent Authority’s (SRCA) state-of-the-art emergency response system. Titled "A Matter of Life and Life," the :90 film portrays two true-to-life emergency response missions in action-packed detail from first responders at the ground level to the Red Crescent’s high-tech fleet of Level 1 Trauma helicopters.


Production Company:

Durable Goods


January, 2024

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