Shake Shack: Worth It

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Shake Shack, a brand with roots in fine dining and a commitment to sourcing premium ingredients, doesn't mess around when it comes to crafting its iconic menu, including the ShackBurger and Chicken Shack. To prove it, the beloved fine-casual restaurant is launching a new campaign, ‘Worth It,’ to show guests that it’s worth the hype and the trip, thanks to the brand's meticulous attention to culinary craft.

Credits

Advertising Agency:

Preacher

Chief Creative Officer:

Rob Baird

Chief Executive Officer:

Krystle Loyland

Chief Strategy Officer:

Seth Gaffney

Creative Director:

Zach Watkins, Jeff Anderson

Brand Director:

Monte Hawkins

Senior Copywriter:

Justin Grady

Senior Art Director:

Ashley Crouch

Designer:

Montana Sparkman

Strategy Director:

Marika Wiggan

Executive Producer:

Stacey Higgins

Producer:

Victoria Boldt

Business Affairs:

Carianne Humpal

Production Company:

Laird & Good Company

Executive Producer:

Kirsty Meares

Director:

PEDEN+MUNK

Line Producer:

Casey Unterman

DP:

Taylor Peden

Edit House:

Nomad

Executive Producer:

Meredith Roach

Producer:

Marlee Cutbirth

Editor:

Conor O’Neil

Assistant Editor:

Noah Leggett

Music:

BLKMKT

Mix:

Howdy Sound, Dusty Albertz

Finish House:

Nomad

Colorist:

Calvin Bellas, Royal Muster

Date:

October, 2024

More from Shake Shack

Shake Shack: Don't Wing It 8.0

Latest News

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations

Jul. 09, 2026

MKG Promotes Mary Anne Broccolo to VP, Creative

Expanded creative leadership role reflects MKG's evolution beyond standalone experiential campaigns into broader brand and content ecosystems