Shake Shack: Worth It

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Shake Shack, a brand with roots in fine dining and a commitment to sourcing premium ingredients, doesn't mess around when it comes to crafting its iconic menu, including the ShackBurger and Chicken Shack. To prove it, the beloved fine-casual restaurant is launching a new campaign, ‘Worth It,’ to show guests that it’s worth the hype and the trip, thanks to the brand's meticulous attention to culinary craft.

Credits

Advertising Agency:

Preacher

Chief Creative Officer:

Rob Baird

Chief Executive Officer:

Krystle Loyland

Chief Strategy Officer:

Seth Gaffney

Creative Director:

Zach Watkins, Jeff Anderson

Brand Director:

Monte Hawkins

Senior Copywriter:

Justin Grady

Senior Art Director:

Ashley Crouch

Designer:

Montana Sparkman

Strategy Director:

Marika Wiggan

Executive Producer:

Stacey Higgins

Producer:

Victoria Boldt

Business Affairs:

Carianne Humpal

Production Company:

Laird & Good Company

Executive Producer:

Kirsty Meares

Director:

PEDEN+MUNK

Line Producer:

Casey Unterman

DP:

Taylor Peden

Edit House:

Nomad

Executive Producer:

Meredith Roach

Producer:

Marlee Cutbirth

Editor:

Conor O’Neil

Assistant Editor:

Noah Leggett

Music:

BLKMKT

Mix:

Howdy Sound, Dusty Albertz

Finish House:

Nomad

Colorist:

Calvin Bellas, Royal Muster

Date:

October, 2024

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