Shanghai Xintiandi: Re_Pizza

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Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

China

Industry:

Food

Restaurants dispose 84% of unused ingredients that ends up as food waste. A collaborative effort with Xintiandi Shanghai’s restaurants to create a pizza that will make a difference. Together, we gathered their unused ingredients and created over 200 types of RePizzas. In a few days, we reeducated 360 million people, reused 60 kgs of unused ingredients and reduced food waste from 84% to 43%. We also recreated over 200 Repizzas, fed 1,500 people and donated to feed over 15,000 people.

Credits

Advertising Agency:

Beijing Dentsu, Beijing, China

Executive Creative Director:

Kazuki Tsuburaku

Creative Directors:

Si Tan, Manabu Hoshino

Art Directors:

Swee Mei Loo, Swee See Tan

Copywriter:

Andrew Shee

Strategic Planning Director:

Kentaro Mito

Agency Producers:

Mack C.h.wu, Kazuhiko Yamada

Date:

December, 2016
#Experiment #Tasty

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