Simon Community: ASMR (The crunching sound of a plastic bag)

10.0

Media Type:

Online Online

Brand

brand

Agency

agency
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.

Credits

Advertising Agency:

Ogilvy Singapore

Chief Creative Officer:

Nicolas Courant, Melvyn Lim

Associate Creative Directors:

Aritra Dutta, Alessandro Agnellini, Jonathan Ollivier

Art Director:

Kevin Wijaya

Copywriters:

Winona Wee, Amanda Devarajan

Agency Producer:

Alvin Chin

Production House:

Joinery

Director:

Amilcar Gomes

Executive Producer:

Elliot Lucas

Music / Sound Production house:

Yellow Box Studios

Music / Sound Director:

Rennie Gomez

Senior Strategist:

Lukas Snioka

Date:

November, 2019

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