Skoda: Extra Boot
Media Type:
Online
Brand
Agency
Country:
Industry:
With a capacity of 380 litres, the Skoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. But 380 litres remains abstract. That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Skoda Fabia's trunk.
Credits
Advertising Agency:
Track DDB, Paris, FranceAgency Supervisor:
Vincent Leorat, Coralie Bouillier, Paul PieuchotChief Creative Officer:
Alexander KalchevCopywriter:
Leopold CartierArt Director:
Alexandre LafitteHead of Social Media:
Marilou VauthSocial Media Manager:
Benjamin ChambeCommunity Manager:
Maxime YehProduction Director:
Pierre BoudinProduction:
Maul ProductionsProduction Director:
Noémie DemirjianDirector:
Pierre Le GoffMotion Designer/ Monteur:
Cyril QuintinSound Production:
Studio 5Model Making Trunks:
Alexandre Boré/ BulleMedia Agency:
Remind PHDMedia Supervisor:
Olivia Deschamps, Martin Briand, Jules Oster, Kelly MarquesClient Supervisor:
Antoine Weil, Ludovic Bouisset, Cliene Hahn, Marc SalaudDate:
March, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 21, 2026
The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace
D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work
Aug. 21, 2026
Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?
Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch