Skoda: Fight for Goodies

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Saturday July 1, 176 cyclists will set out for the 2017 edition of the historic Tour de France. With 3 straight weeks of competition, no breaks and ruthless tests of endurance, the Tour of France is considered one of the most difficult sports competitions in the world. But this year, SKODA France, with the help of Rosapark, have decided to take a look at a parallel competition, one that’s even more merciless. That which draws spectators by the hundreds of thousands to the Tour de France’s route: the battle for the infamous goodies thrown out of the Tour’s caravan. As an official partner of the competition, SKODA decided to lend a helping hand to those will stop at nothing to gather swag. And thus, a revolutionary innovation was born, the goodie of all goodies.…a net. It may look simple, but it offers so much more - it gives fans the possibility to catch all of the caravan’s goodies.

Credits

Advertising Agency:

Rosapark, Paris, France

Co-Founder:

Jean-Patrick Chiquiar

General Director - Strategic Planning:

Sacha Lacroix

Škoda Account Team:

Julien Quidor Dit Pasquet, Charlotte Permasse

Strategic Planner:

Sonia Guitz

Head of Amplification:

Mickaël Mougenot

Creative Directors:

Jamie-Edward Standen, Mark Forgan

Copywriter:

Hélène Boudin

Art Director:

Nazgol Athari-Nejad

TV Producer:

Elodie Jonquille

PR Manager:

Mélanie Colleou

Production:

Sovage

Director:

Julian Nodowlsky

Producer:

Willy Morence

Production Manager:

Lorette Delva

Sound Production:

Benzene

Post-Production:

Firm

Date:

June, 2017

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