Sky Airline: Tourist Comments
Media Type:
DigitalCountry:
Industry:
YouTube, the ultimate entertainment hub, is where people binge on everything. We noticed that the most popular videos are often shot in beautiful places that are easily reachable via Sky Airline. For an entire day, we ‘hijacked’ the comment section of the most popular YouTube videos, mentioning the exact minute a tourist destination appeared and inviting users to fly to those cities with Sky Airline. In this way, we showcased our destinations in the most appealing way, in content featuring big-name celebrities that our audience already consumes, at no cost.
Credits
Advertising Agency:
Havas Group PeruChief Creative Officer:
Mauricio Fernández MaldonadoCreative Director:
Andrea Lozano, Renzo ViacabaCommunity Manager:
Alejandra Rodriguez, Nicolle MezaEditor:
Mario TorreblancaStrategist:
Jhoselyn BernalDate:
April, 2024Ad of the day
Ad of the Day | Screwfix: Click & Collect 9.5 Ad of the Day | Renault: Push it to the Limit 9.5 Ad of the Day | Lacoste: Play Big 10.0Latest News
May. 04, 2024
"FACE UN-RECOGNITION": A New Campaign by Republica Havas in Collaboration with the Fight Against Alzheimer's Association
Agency reunites with the Alzheimer's organization to raise awareness about one of the key symptoms of the disease
May. 03, 2024
Power Up! A Nostalgic Look at Gaming's Evolution: From Pong to Virtual Reality
Remember the thrill of finally winning a hand in traditional slot machines, the rush of competition, the strategic thinking– it's all part of the magic of games