Sky Airline: Tourist Comments

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Peru

Industry:

Transport, Tourism

YouTube, the ultimate entertainment hub, is where people binge on everything. We noticed that the most popular videos are often shot in beautiful places that are easily reachable via Sky Airline. For an entire day, we ‘hijacked’ the comment section of the most popular YouTube videos, mentioning the exact minute a tourist destination appeared and inviting users to fly to those cities with Sky Airline. In this way, we showcased our destinations in the most appealing way, in content featuring big-name celebrities that our audience already consumes, at no cost.

Credits

Advertising Agency:

Havas Group Peru

Chief Creative Officer:

Mauricio Fernández Maldonado

Creative Director:

Andrea Lozano, Renzo Viacaba

Art Director:

Manuel Salazar, Miguel Zarate

Community Manager:

Alejandra Rodriguez, Nicolle Meza

Editor:

Mario Torreblanca

Strategist:

Jhoselyn Bernal

Date:

April, 2024