Smart: Berlin

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do ­– just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.

Credits

Advertising Agency:

BBDO Berlin, Germany

Chief Creative Officers:

Wolfgang Schneider, Ton Hollander, Darren Richardson

Executive Creative Director:

Ton Hollander

Creative Managing Director:

Kristoffer Heilemann

Creative Director:

Fabiano Oliveira

Junior Art Director:

Till Overwien

Junior Designer:

Albert Pozo

Senior Copywriter:

Mike Bayfield

Account Director:

Steffen Günther

Junior Account Manager:

Caspar Pongs

Agency Producer:

Allison Markert

Art Buying:

Eva A Wengen

Illustration:

Carlo Stanga

Date:

July, 2017

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