Smart: Berlin
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
Credits
Advertising Agency:
BBDO Berlin, GermanyExecutive Creative Director:
Ton HollanderCreative Managing Director:
Kristoffer HeilemannCreative Director:
Fabiano OliveiraJunior Art Director:
Till OverwienJunior Designer:
Albert PozoSenior Copywriter:
Mike BayfieldAccount Director:
Steffen GüntherJunior Account Manager:
Caspar PongsAgency Producer:
Allison MarkertArt Buying:
Eva A WengenIllustration:
Carlo StangaDate:
July, 2017
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