Sprint: Don't Text and Drive, 1

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

An alarming number of traffic accidents are linked to the use of mobile devices. Texting and driving caused an estimated 1.5 million automobile accidents in the U.S. in 2018, according to the National Safety Council. Together with our client, Sprint, an American telecommunications company that provides wireless service, we thought it was fitting to create awareness of the dangers of texting and driving. Especially in places like Florida, with high rates of accidents caused by distracted drivers, and also where texting and driving is prohibited. However, it is enforced as a “secondary” offense, in comparison with other states where it is a “primary” offense. That means motorists can only be cited if they are stopped for other infractions, such as running a stop sign or speeding.

Credits

Advertising Agency:

Alma, USA

CEO / Creative Chairman:

Luis Miguel Messianu

CCO / Co-President:

Alvar Sunol

SVP, Production:

Michelle Headley

Senior Account Director:

Meg Valls

Creative Director:

Juan Camilo Valdiviesso

Associate Creative Director:

Jonathan Garcia

Art Director:

Luzalma Gonzalez

Copywriter:

Alejandra Chavez

Production Company:

Alma

Date:

May, 2019