Steimatzky: Disconnect For A While, 1

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Israel

Industry:

Retail Services

To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.

Credits

Advertising Agency:

Inbar Merhav G, Tel Aviv, Israel

Studio:

Franck Abbu

Account Executive:

Adi Goldstein

Account Supervisor:

Eden Malka

Media Manager:

Lior Grintz

VP Clients:

Sarit Ben-Tzur

Executive Creative Director:

Daniel Bnaya

CCO, Co-CEO:

Ben Sever

Co-CEO:

Or Gleicher

Date:

June, 2022