Steimatzky: Disconnect For A While, 1

0.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Israel

Industry:

Retail Services

To promote Steimatzky's Book Month in Israel, which offers a wide variety of books at a great price, the book chain has created an outdoor campaign that looks like Netflix, Facebook and Instagram logos, suggesting it's a good opportunity to disconnect from screen time for a while. Steimatzky is the largest and oldest book chain in Israel, and this is the first and only campaign without the brand's logo or colors in the brand's 100-year history.

Credits

Advertising Agency:

Inbar Merhav G, Tel Aviv, Israel

Studio:

Franck Abbu

Account Executive:

Adi Goldstein

Account Supervisor:

Eden Malka

Media Manager:

Lior Grintz

VP Clients:

Sarit Ben-Tzur

Executive Creative Director:

Daniel Bnaya

CCO, Co-CEO:

Ben Sever

Co-CEO:

Or Gleicher

Date:

June, 2022

Latest News

Jun. 24, 2022

Citroen Teases Elon Musk To Launch Its New AMI

A campaign created by Buzzman has been live on DOOH since 21 June and in the national press from 23 June

Jun. 24, 2022

Bank of Antandec CEO's Attempt To Teach Children About Money Confidence

In contrast to the Bank of Antandec's endeavours, Santander has teamed up with Twinkl one of the world’s largest online educational platforms