Subway: Interactive 3D Billboard
Media Type:
Outdoor
Country:
Industry:
In a world media first, sandwich chain Subway® has launched an interactive 3D billboard allowing passers-by to virtually build their dream Sub on-screen.
Running over the weekend of August 20th to 21st, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life.
Credits
Advertising Agency:
Above+BeyondDate:
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