Tabasco: Brand Hot

10.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

Creative agency Mrs&Mr has created the first visual identity system for TABASCO® Brand that is rolling out across all communications globally. The new look blends familiar brand elements with bold new graphics —including animation—to instantly telegraph the brand’s legendary status and singular ability to ignite and amplify flavors across all cultures and cuisines. The new visual system celebrates the iconic TABASCO® Brand bottle shape and label and creates a visual vocabulary that both literally and figuratively interprets a new tagline, “Light Things Up”. The design utilizes vibrant, energetic illustrations, graphic elements and food photography instead of predictable flames and explosions to communicate its transformative power and creates a clear system to highlight individual flavors. The identity needed to also offer a way to tell the brand’s heritage and be versatile enough to adapt to a range of mediums and usages.

Credits

Advertising Agency:

Mrs&Mr, NY, USA

Chief Creative Officer:

Kate Wadia

Chief Strategy Officer:

Daniel Wadia

Art Director:

David Zoppi

Designers:

Arian Franz, Austin Welch

Strategy Director:

Maya Kincaid

Photographer:

Alex Lau

Print Producer:

Katie Olsen

Date:

August, 2022

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