Previous Case
Alzheimer's Society: United Against Dementia (Sir Geoff Hurst and Gordon Banks OBE)
Next Case
Credit Bank of Moscow: Follow your heart
Teenage Cancer Trust: Look Good, Do Good, Be A Legend
Media Type:
Film
Brand
Agency
Country:
Industry:
Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.
Credits
Advertising Agency:
cCann London, UKDirector of Fundraising and Marketing (Teenage Cancer Trust):
Kate CollinsProject Manager of Virgin Money London Marathon Partnership:
Laura BeavisECD:
Laurence ThomsonCreative Director:
Kate PozziCreatives:
Jess Mallett, Lottie SoleAccount Manager:
Christos CardovillisPlanner:
Nick O’QuinnProject Director / Agency TV Producer:
Mark BarrettaProduction Company:
Dark Energy FilmsDirector:
Luke ForsytheProducer:
Micki Colker-PearlmanExecutive Producer:
Matt BrownEditor:
Joe Parsons/ The Assembly RoomsPost-Production:
Rob Simpkins/ Ohayo FilmsSound Mix:
Adam SmythDate:
April, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door
Oct. 30, 2026
Ad of the Day | Sephora Partners With Seth Rogen to Celebrate the Beauty Gifter
The Retailer’s Campaign "We All Sephora" brings Humor and Heart to Holiday Gifting