Previous Ad
Alzheimer's Society: United Against Dementia (Sir Geoff Hurst and Gordon Banks OBE)
Next Ad
Credit Bank of Moscow: Follow your heart
Teenage Cancer Trust: Look Good, Do Good, Be A Legend
Media Type:
Film
Brand
Agency
Country:
Industry:
Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.
Credits
Advertising Agency:
cCann London, UKDirector of Fundraising and Marketing (Teenage Cancer Trust):
Kate CollinsProject Manager of Virgin Money London Marathon Partnership:
Laura BeavisECD:
Laurence ThomsonCreative Director:
Kate PozziCreatives:
Jess Mallett, Lottie SoleAccount Manager:
Christos CardovillisPlanner:
Nick O’QuinnProject Director / Agency TV Producer:
Mark BarrettaProduction Company:
Dark Energy FilmsDirector:
Luke ForsytheProducer:
Micki Colker-PearlmanExecutive Producer:
Matt BrownSound Mix:
Adam SmythDate:
April, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.0
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jun. 29, 2026
Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign
Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game
Jun. 29, 2026
TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping
The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen