Tena: Despair no More

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Health, Beauty

In Arabic, the word for menopause translates to 'Age of Despair.' TENA created a campaign in collaboration with Saudi Arabian women to challenge the stigma that exists around menopause.

Credits

Advertising Agencies:

AMV BBDO, London, UK, Impact BBDO, UAE

CCO (AMV):

Alex Grieve

CCO (Impact):

Paul Shearer

Deputy ECDs (AMV):

Toby Allen, Jim Hilson

Creative Team (Impact):

Marie Claire Maalouf, Sarah Berro, Irina Siraeva

Planners (AMV):

Tom White, Rob Sellars

Account Team (AMV):

Harriet Harrison, Laura Hazell

Account team (Impact):

Salma Shahin, Haitham Elias Shaheen

Agency TV Producer:

Hiram Naman

Production company:

Big Kahuna Films

Director:

Camila Cornelsen

Producer:

Chady El Khal

DOP:

Camila Cornelsen

Photographer:

Camila Cornelsen

Editor:

Neda Zag

Second Editor:

Ryan Gonsalves

Post Production / Color / AFX:

The Fantastic Film Factory

Post Producer:

Razan Hamdan

Sound / Audio Post:

Marc Codsi, Tunefork Studios

Music Composition:

Zeid Hamdan

Anghami Co-Producer:

Emdee Jabre

Anghami Artist Relations:

Kamil Abi Khalil

Anghami Project Manager:

Georges ‘Josh’ Rouhana

PR Agency:

Impact Porter Novelli

Media Agency:

Zenith

Date:

March, 2021

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