Terre des Hommes: The DiscovHery Billboards
Media Type:
Film
Brand
Agency
Country:
Industry:
On March 8, 2021, Terre des Hommes presented the "DiscovHery Billboards" campaign in several symbolic locations in Milan: a series of mini-outdoors that, thanks to a game of perspective, replaced the male statues of the city with female alternatives to raise awareness about the absence of monuments
dedicated to great women. A few months and over 4,000 signatures collected later, the municipality inaugurated the first statue dedicated to a woman in the
city.
Credits
Advertising Agency:
ACNE Milan, ItalyExecutive Creative Directors:
Emanuele Viora, Andrea JaccarinoManager:
Fabrizio MarvulliHead of Social Media:
Sabrina SantoroArt Director:
Anna Clara FanesiCopywriter:
Marco TomirottiAccount:
Paula GalicProduction Company:
OlympiqueDirector:
Filippo CastellanoExecutive Producer:
Tommaso FajdigaProducer:
Silvia FazioJunior Producer:
Elisabetta ZeccaSet Designer:
Benedetta BrentanCostruttore:
Sergio PortaDigital Sculptors:
Giovanni Mauro, Roberto Digiglio, Camilla GrassottoDate:
May, 2022More from Terre des Hommes Italy
Terre des Hommes: The Forgotten Victims
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour