Terre des Hommes: The DiscovHery Billboards
Media Type:
Film
Brand
Agency
Country:
Industry:
On March 8, 2021, Terre des Hommes presented the "DiscovHery Billboards" campaign in several symbolic locations in Milan: a series of mini-outdoors that, thanks to a game of perspective, replaced the male statues of the city with female alternatives to raise awareness about the absence of monuments
dedicated to great women. A few months and over 4,000 signatures collected later, the municipality inaugurated the first statue dedicated to a woman in the
city.
Credits
Advertising Agency:
ACNE Milan, ItalyExecutive Creative Directors:
Emanuele Viora, Andrea JaccarinoManager:
Fabrizio MarvulliHead of Social Media:
Sabrina SantoroArt Director:
Anna Clara FanesiCopywriter:
Marco TomirottiAccount:
Paula GalicProduction Company:
OlympiqueDirector:
Filippo CastellanoExecutive Producer:
Tommaso FajdigaProducer:
Silvia FazioJunior Producer:
Elisabetta ZeccaSet Designer:
Benedetta BrentanCostruttore:
Sergio PortaDigital Sculptors:
Giovanni Mauro, Roberto Digiglio, Camilla GrassottoDate:
May, 2022
Ad of the day
Ad of the Day | Dove: The Code
10.0
Ad of the Day | Vienna Tourist Board: Microdose Vienna
9.0
Ad of the Day | Ronald Mcdonald House Association: 40 Children, 1 Chair
10.0
Latest News
Apr. 18, 2024
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
Apr. 18, 2024
Citroen Winks at Construction Delays with an Epic Ice Ballet Choreographed by BETC Paris
When you have a utility vehicle that’s tailored to your every need, it feels more like a partner than a car