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The Habit Burger Grill: Charlie

5.8

Media Type:

Brand

Agency

Country:

USA

Industry:

Food

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love the brand and those who have yet to discover it. The objective is to increase brand fame on a large scale, while also effectively communicating what sets The Habit apart as a leader in the "better burger" category. And what makes The Habit’s burger better? It’s char, of course.

Credits

Advertising Agency:

Barrett Hofherr

Chief Creative Officer:

Jamie Barrett

Executive Creative Director:

Todd Eisner

Senior Copywriter:

John Vasiliades

Art Director:

Michael Simon

Copywriter:

Liam Berg

Head Of Production:

Conor Duignan

Senior Producer:

Marianne Lawlor

Head Of Accounts:

Robert Woods

Account Supervisor:

Corinne Santoro

Business Affairs Manager:

Tricia Kresneski

Production Company & City:

Smuggler

Director:

Benji Weinstein

Executive Producer:

Drew Santaseiro

Line Producer:

Jason Manz

Director Of Photography:

Brian Lannin

Editorial Company & City:

Cut + Run

Editor:

Frank Effron

Assistant Editor:

Chance St George

Music Company & City:

New Math

Music Producer:

Scott Cymbala

Composer:

Jared Hunter

Sound Design Company & City:

M Squared

Sound Designer:

Mark Pitchford

Animation Company & City:

Untold Studios

Creative Director:

Adam Droy

Colorist:

Julian Alary

Color Assist:

Malin Imerslund

VFX Producer:

George Reid

VFX Artist:

Alice Pott, Eric So, Alex Grey, Chandrashekhar Ramprasad, Irina Alzuru, Kristin Kaas Lutsberg, Mohammed Mouzi, Ria Banerjee, Shadab Kazi, Somesh Tiwari, Swati Barnwal, Vinay Sharma

Cg Lead:

Pritesh Kotian

VFX Supervisors:

Alex Grey, Eric So

Comp Supervisor:

Cyrille Gohier

Shoot Supervisor:

Martin Karlsson

Executive Producer:

Lauren Oldfield

Date:

March, 2024