The North Face: Voice of Explorarion
Media Type:
Digital
Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Advertising School:
Miami Ad School, Mumbai, IndiaCopywriters:
Apaar Singhal, Yashashree SamantDate:
May, 2020More from The North Face
The North Face: After Dark
9.0
The North Face: Never Stop Exploring
9.0
The North Face Presents: Beyond the Summit
10.0
Ad of the Day | The North Face: Built For The Trail
10.0
Ad of the Day | The North Face Korea: SUPER AIR DOWN Drone Attack
9.7
The North Face: Extreme Shopping
9.5
The North Face: Soda
0.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 19, 2026
NHS Blood and Transplant Bring to Life Award-Winning Creative Idea to Highlight Sickle Cell Blood Stock Shortage
Developed by Havas London, the campaign transforms high impact Ocean Outdoor DOOH sites into an urgent call for donors to book an appointment
Jun. 19, 2026
Gymshark and MKG Launch "GymBratz," Blending Fitness And Bold Self-Expression.
Gymshark, the fitness and accessories brand, partnered with experiential agency MKG and iconic fashion doll brand Bratz