The North Face: Voice of Explorarion
Media Type:
Digital
Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Advertising School:
Miami Ad School, Mumbai, IndiaCopywriters:
Apaar Singhal, Yashashree SamantDate:
May, 2020More from The North Face
Ad of the Day | The North Face Korea: SUPER AIR DOWN Drone Attack
9.7
The North Face: Extreme Shopping
9.5
The North Face: Soda
0.0
The North Face: Popcorn
0.0
The North Face: Sudden Exploration
0.0
The North Face: See for yourself cab
0.0
The North Face: Hibernation
0.0
People Also Viewed
L'Associe: This Christmas
8.0
Skoda: Festive Joy Ride
9.5
Ad of the Day | Three/Chelsea FC: #SupportSomeoneElse
9.4
Innocent Drinks: A Jolly Safe Christmas
9.0
Samsung: Christmas Present
9.0
Ad of the Day | Coca-Cola: Together the Magic Happens
10.0
Boots: Help Fight Hygiene Poverty with Boots and The Hygiene Bank
9.0
Ad of the day
Ad of the Day | Insmed: Unbreakable
10.0
Ad of the Day | Carlsberg: Probably the Best Beer in the World
9.7
Ad of the Day | Adidas Football: 644 feat Leo Messi
10.0
Latest News
Jan. 18, 2021
Serviceplan Group Pushes the Establishment of "House of Communication" in France
Serviceplan Group brands are Serviceplan, Mediaplus, Plan.Net and Solutions
Jan. 18, 2021
Wavemaker Appoints Jose Campon as China CEO
Jose Campon comes from Dentsu where he was APAC Client President