The North Face: Voice of Explorarion
Media Type:
Digital
Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
Credits
Advertising School:
Miami Ad School, Mumbai, IndiaCopywriters:
Apaar Singhal, Yashashree SamantDate:
May, 2020
Ad of the day
Ad of the Day | Three Ireland: Monster Hunter
9.8
Ad of the Day | DiDi: Hero
9.8
Ad of the Day | Ni Putes Ni Soumises: #HomeIsntSafe
9.7
Latest News
May. 26, 2020
BWA\Media Arts Lab Takes Top Agency Spot in ADC Awards 2020 Global Rankings
“Bounce” for Apple, TBWA\Media Arts Lab Los Angeles landed the top agency position in the world in the ADC Awards 2020 Global Rankings
May. 25, 2020
Battersea and FCB Inferno Launch "Rescues to the Rescue" Film
The film first aired this weekend during Britain’s Got Talent and will be amplified across TV, VOD and social media throughout May and June