Tinder: A Date (Not Really) Classique
Media Type:
Online
Brand
Agency
Country:
Industry:
The world's most popular dating app, Tinder, and Radio France's musical groups are joining forces to introduce the younger generation to classical music with an original operation designed by Ogilvy Paris. With 34% of all classical music streamed worldwide in 2020 being streamed by 18-25-year-olds, this not-so-unexpected partnership between Tinder and La Maison de la Radio et de la Musique makes perfect sense when you consider that music is one of the most mentioned interests of Tinder members.
Credits
Presidents:
Matthieu Elkaim, Emmanuel FerryCreative Director:
Benjamin BregeaultCopywriter:
Thibaut FulinArt Director:
Céline MullierStrategic Planning:
Coralie BraultHead of Brand Influence:
Claire MariatHead of Content:
Morgane EscoffierEditorial Manager:
Manon LainéSenior Project Manager PR & Influence:
Lucie GuryArt buyer:
Angélique BosioTinder Spokesperson:
Ben PuygrenierCommunications & Public Relations:
Miguel Neves Da CostaDate:
June, 2022
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