Tostitos: Tostitos party safe

9.0

Media Type:

DM DM

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

To help remind fans to pause and think twice before from getting behind the wheel, Tostitos created the first bag of chips that helps get you home safe. The bag detects alcohol on a person’s breath and thanks to NFC technology helps them call an Uber ride with a simple tap of their phone. In partnership with MADD, the goal is to remove 25,000 cars from the road, with $10 off an Uber ride on the day of the big game.

Credits

Advertising Agency:

Goodby Silverstein & Partners, San Francisco, USA

Co - Chairmen:

Jeff Goodby, Rich Silverstein

Chief Creative Officer:

Margaret Johnson

Creative Directors:

Roger Baran, Sam Luchini

Art Directors:

Ricardo Matos, Fabio Benedetto, Nomi Malik

Copywriter:

Otto Pajunk

Bag Design:

Sam Luchini

Designer:

Lorenz Ortiz

Bag Production Company:

Colorbar/ Laser Custom Design

Principals:

Douglas Huynh, Stephen Cross

Director of Broadcast Production:

Tod Puckett

Executive Broadcast Producer:

Hilary Coate

Broacast Producer:

Christina Wells

Interactive Producer:

Severin Sauliere

Senior Art / Print Producer:

Noah Dasho

Executive Digital Artist:

Jessica Pettigrew

Photographer:

Quinn Gravier

Strategy Director:

Ralph Paone

Director Of Communications:

Meredith Vellines

Managing Partner:

Brian Mcpherson

Group Account Director:

Meredith Williams

Account Director:

Becca Morris

Account Manager:

Casey O’brien

Assistant Account Manager:

Andrew Betoff

Community Manager:

Kristine Ciardello

Director Of Business Affairs:

Judy Ybarra

Business Affairs Manager:

Chrissy Shearer

Production Company:

Anonymous Content

Director:

John X Carey

Director of Photography:

Chris Saul

Executive Producer:

SueEllen Clair

Producer:

Saul Germaine

Editing Company:

Stitch

Editor:

Philip Owens

Sound Design:

Lime Studios

Mix:

Lime Studios

V/FX:

Stitch

Executive Producer:

Mila Davis

V/FX Producer:

Liz Katsarelas

Sound Designer:

Tom Paolantonio

Music:

Musicbed

Mix:

Lime Studios

V/FX:

Bacon

V/FX Producer:

Marguerite Olivelle

V/FX Artist:

Mitch Gardiner

Colorist:

Michael Gossen

Date:

January, 2017
#Super Bowl #Super Bowl 51

More from Tostitos

Tostitos: One Upper 8.5

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

The Iconic Dupe: OMHU Copied its Own Sofa

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway