Tostitos: Tostitos party safe

9.0

Media Type:

DM DM

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

To help remind fans to pause and think twice before from getting behind the wheel, Tostitos created the first bag of chips that helps get you home safe. The bag detects alcohol on a person’s breath and thanks to NFC technology helps them call an Uber ride with a simple tap of their phone. In partnership with MADD, the goal is to remove 25,000 cars from the road, with $10 off an Uber ride on the day of the big game.

Credits

Advertising Agency:

Goodby Silverstein & Partners, San Francisco, USA

Co - Chairmen:

Jeff Goodby, Rich Silverstein

Chief Creative Officer:

Margaret Johnson

Creative Directors:

Roger Baran, Sam Luchini

Art Directors:

Ricardo Matos, Fabio Benedetto, Nomi Malik

Copywriter:

Otto Pajunk

Bag Design:

Sam Luchini

Designer:

Lorenz Ortiz

Bag Production Company:

Colorbar/ Laser Custom Design

Principals:

Douglas Huynh, Stephen Cross

Director of Broadcast Production:

Tod Puckett

Executive Broadcast Producer:

Hilary Coate

Broacast Producer:

Christina Wells

Interactive Producer:

Severin Sauliere

Senior Art / Print Producer:

Noah Dasho

Executive Digital Artist:

Jessica Pettigrew

Photographer:

Quinn Gravier

Strategy Director:

Ralph Paone

Director Of Communications:

Meredith Vellines

Managing Partner:

Brian Mcpherson

Group Account Director:

Meredith Williams

Account Director:

Becca Morris

Account Manager:

Casey O’brien

Assistant Account Manager:

Andrew Betoff

Community Manager:

Kristine Ciardello

Director Of Business Affairs:

Judy Ybarra

Business Affairs Manager:

Chrissy Shearer

Production Company:

Anonymous Content

Director:

John X Carey

Director of Photography:

Chris Saul

Executive Producer:

SueEllen Clair

Producer:

Saul Germaine

Editing Company:

Stitch

Editor:

Philip Owens

Sound Design:

Lime Studios

Mix:

Lime Studios

V/FX:

Stitch

Executive Producer:

Mila Davis

V/FX Producer:

Liz Katsarelas

Sound Designer:

Tom Paolantonio

Music:

Musicbed

Mix:

Lime Studios

V/FX:

Bacon

V/FX Producer:

Marguerite Olivelle

V/FX Artist:

Mitch Gardiner

Colorist:

Michael Gossen

Date:

January, 2017
#Super Bowl #Super Bowl 51

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