UNIQLO: AIRism

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

“AIRism” focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”

Credits

Advertising Agency:

Droga5 London, United Kingdom

ECD:

Steven Howell, Rick Dodds

Creative Director:

Devon Hong

Copywriter:

Ulrika Karlberg

Group Account Director:

Rebecca Lewis

Account Director:

Michelle Villarreal

Account Director:

Alex Dousie

Senior Strategy Director:

James Broomfield

Agency Producer:

Peter Montgomery

Director/ Production Co:

Nick Gordon/ Somesuch

Producer:

Chris Harrison

DoP:

Evan Prosofsky

Post Production/ VFX:

MPC

VFX Producer:

Sophie Hogg

Grade:

MPC

Sound Design:

Will Cohen/ String and Tins

Music:

Evaporate by William Doyle

English VO Artist:

Tuppence Middleton

Date:

February, 2017

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