UNIQLO: AIRism
Media Type:
Film
Brand
Agency
Country:
Industry:
“AIRism” focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”
Credits
Advertising Agency:
Droga5 London, United KingdomCCO:
David KolbuszCreative Director:
Devon HongCopywriter:
Ulrika KarlbergGroup Account Director:
Rebecca LewisAccount Director:
Michelle VillarrealAccount Director:
Alex DousieSenior Strategy Director:
James BroomfieldAgency Producer:
Peter MontgomeryProducer:
Chris HarrisonDoP:
Evan ProsofskyPost Production/ VFX:
MPCVFX Producer:
Sophie HoggGrade:
MPCMusic:
Evaporate by William DoyleEnglish VO Artist:
Tuppence MiddletonDate:
February, 2017
Ad of the day
Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve
9.0
Ad of the Day | Hyundai: Clearly Committed
9.8
Ad of the Day | Fini: Fallin' in Love
0.0
Latest News
Apr. 18, 2025
New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones
Ad Council and Alzheimer's Association launch a campaign on early warning signs, focusing on Black Americans, who face double the risk
Apr. 18, 2025
Bodyarmor Sports Drink Unveils Bold New Look and National Campaign, Staying True to its Authentic DNA
To celebrate this historic milestone for the brand, BODYARMOR is launching its largest national campaign in brand history, titled "Choose Better"