University of Alcala: The Poem that Would Never have Existed
Media Type:
Online
As part of the 25th anniversary of its designation as a World Heritage Site by Unesco, the University of Alcala, with the help of the independent creative agency Ernest, is once again launching an unprecedented communication initiative. This time it is a literary tribute to the great masters who passed through the hallowed halls of UAH and is titled "The poem that would never have existed".
Credits
Advertising Agency:
ErnestGeneral Manager:
Abelardo BethencourtCreative General Manager:
Nacho GuilloExecutive Creative Director:
Tania RieraHead of Live Experiences:
Marta Garcia ViudesAccount Supervisor:
Noelia DapenaCopywriter:
Xabier GonzálezArt Director:
Elena AmaroProducer:
Israel MedranoEdition:
Blanca AgudoDate:
January, 2024
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