Vanguard: Loving the Value
Media Type:
TV
Brand
Agency
Country:
Industry:
London-based creative agency, AML Group, have created a campaign for Vanguard that brings to life the affection customers feel for one of the world’s leading investment firms. "Loving the Value" - the third instalment of the hugely successful "Value to Investors" campaign that helped launch Vanguard to the UK market - retains the iconic Vanguard "V" sign and the popular ‘human sound’ music track - and, quite literally, shining a light on the memorable "Yeah Yeah". The campaign also showcases an emotional connection - revealing the different things customers love about investing with Vanguard.
Credits
Advertising Agency:
AML GroupCEO:
Ian HendersonECD:
Hugo BoneSenior Copywriters:
Lizzie Hutchison, Rupert JordanDirector:
Jim GilchristProducer:
Tex TraviAgency Producer:
Spru RowlandClient Services Director:
Merope BeddardAccount Director:
Dominick LevoiAccount Executive:
Charlie LloydHead of Delivery:
Dan AndersonDesign Director:
Duncan NaylorPost-Production and VFX:
1920Photographer:
Alex TelferComposer:
Simon BassDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences