Vanguard: Loving the Value

8.2

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

London-based creative agency, AML Group, have created a campaign for Vanguard that brings to life the affection customers feel for one of the world’s leading investment firms. "Loving the Value" - the third instalment of the hugely successful "Value to Investors" campaign that helped launch Vanguard to the UK market - retains the iconic Vanguard "V" sign and the popular ‘human sound’ music track - and, quite literally, shining a light on the memorable "Yeah Yeah". The campaign also showcases an emotional connection - revealing the different things customers love about investing with Vanguard.

Credits

Advertising Agency:

AML Group

CEO:

Ian Henderson

ECD:

Hugo Bone

Senior Copywriters:

Lizzie Hutchison, Rupert Jordan

Senior Art Directors:

Ben Daly, Phil Clarke

Director:

Jim Gilchrist

Producer:

Tex Travi

Agency Producer:

Spru Rowland

Client Services Director:

Merope Beddard

Account Director:

Dominick Levoi

Account Executive:

Charlie Lloyd

Head of Delivery:

Dan Anderson

Design Director:

Duncan Naylor

Post-Production and VFX:

1920

Photographer:

Alex Telfer

Composer:

Simon Bass

Date:

December, 2023