Vodafone: Elf and Seek


Media Type:

Online Online




Vodafone has hidden Christmas elves all over the UK as part of a new, free to play Augmented Reality (AR) game aimed at spreading some festive joy to families and children launching on Monday 12th December at ElfAndSeek.com. The new interactive Elf and Seek game encourages players to scan their phones to see if they can find elves hidden across the UK and around their homes for a chance to win thousands of prizes with VeryMe, Vodafone’s exclusive rewards programme.


Advertising Agency:

Dentsu Creative

Media Agency:


Head Of Creative / Group Creative Director:

Chris Davey

Associate Creative Director:

Katie Mcpherson


Graeme Sutherland, Elina Karadzhova


Euan Reith

Managing Partner:

Philip Lockwood Holmes

Head of Innovation:

Alex Hamilton

Media Head of Strategy:

Mehul Ashra

Media Client Director:

Jamie Truscott Howell

Media Account Director:

Linda Vallancourt

Media Account Director:

Toby Trees

Senior Creation Executive:

Annabel Coombs

Creation Director:

Keiron Batchelor

Creation Partner:

Julie Vitalis


December, 2022

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