Volkswagen: Danger (Bedroom)
Media Type:
Print
Brand
Agency
Country:
Industry:
Find danger before it finds you. Adaptive Front-Lighting System. The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW.
Credits
Advertising Agency:
DDB, Buenos Aires, ArgentinaCreative Directors:
Juan Mesz, Fernando ZagalesArt Directors:
Carlos Quesquén Cortez, Ezequiel IruretaGroup Account Director:
Pablo GrignaniAccount Director:
Catalina Aumann3d / Retouch:
Diego ChilianoProduction Company:
300dpiHead of Production:
Norberto BodelloProducer:
Dante RodriguezAdvertiser Supervisor:
Ralph BeckmannDate:
April, 2019
Ad of the day
Ad of the Day | Renault: Push it to the Limit
7.5
Ad of the Day | Lacoste: Play Big
10.0
Ad of the Day | Nestle: Unforgettable Recipes
10.0
Latest News
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending