Volkswagen: Inside Jobs

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Today, the majority (80%) of recruitments in the auto- motive after-sales sector are made with the competition because the market players need a qualified workforce quickly to meet the ever-increasing demand. This explains the extremely high turnover in the sector. And to poach these talents from competing garages, classic recruitment tools are always used (online ads, canvassing, specialized websites, recruitment agencies). In this context, and to give more visibility to the offers of the Volkswagen group’s network, DDB Paris has disrupted the sector by using an unseen approach

Credits

Advertising Agency:

DDB Paris, France

Date:

October, 2022

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