Women's Aid: Look at me
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In a world first for digital out of home Women’s Aid created an interactive ad which shows how we can all make tangible changes in the fight against domestic violence. The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.
Credits
Advertising Agency:
WCRS, London, UKCreative Director:
Ross NeilCreative Technology:
Dino BurbidgeAgency Producer:
Sam ChildPlanning:
Stuart WilliamsPhotography:
RankinMedia:
Ocean OutdoorPosthouse:
Smoke & MirrorsDate:
March, 2015
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 15, 2026
Mike Harmer Joins Eyeballs as Co-Founder
Announcement comes as the company launches its new website and integrated visibility offering
Jul. 15, 2026
Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic
The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic