Zurich Book Fair: Antique GIFs

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
Antique books, antique prints - and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland’s premier event for traders and collecters of rare antiquarian books and prints. And as it’s audience grows older, the fair’s visitor numbers are becoming smaller. How could the fair, first held in 1994, help a new generation fall in love with the beauty of antiquarian publishing?

Credits

Advertising Agency:

Serviceplan Suisse

Chief Creative Officer:

Raul Serrat

Executive Creative Director:

Marcin Baba

Creative Director:

Thomas Lüber

Copywriters:

Günter Zumbach, Peter Liptak

Account Supervisors:

Edi Walker, Nicole Grogg, Kristina Petersen, Aline Litchenhaus

Graphic Design:

Carina Kienzle, Govinda Schmidt

Photography:

Dominic Shota Schweingruber, Joss Arnott

Director of Photography, Editor, Animation, Post-Production:

Dominic Shota Schweingruber

Date:

February, 2023

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