BETC Etoile Rouge
Culture makes brands. Brands make culture.
+33 1 56 41 35 00
Beyond their products, luxury, fashion and beauty brands create some of the most powerful imaginaries. Imaginaries which are appropriate, shared, diverted. Imaginaries traveling and drawing a cultural furrow. At BETC ETOILE ROUGE, we aim to build the cultural footprint of luxury, fashion and beauty brands.
Latest News
Sep. 18, 2026
Wheels4Wheels: Bolt and Serviceplan Turn Everyday Scooter Rides into Open Accessibility Data
Bolt repurposes everyday scooter rides to map street-level surface quality, creating open data that can help cities, developers and navigation platforms
Sep. 18, 2026
Domino's Pizza Was Foldable Before it Was a Feature
For years, Domino’s Pizza boxes have arrived flat before being folded, unfolded, opened and closed every day to carry what remains, to this day, one of the most popular features around: a pizza