BETC Etoile Rouge
Culture makes brands. Brands make culture.
+33 1 56 41 35 00
Beyond their products, luxury, fashion and beauty brands create some of the most powerful imaginaries. Imaginaries which are appropriate, shared, diverted. Imaginaries traveling and drawing a cultural furrow. At BETC ETOILE ROUGE, we aim to build the cultural footprint of luxury, fashion and beauty brands.
Latest News
Oct. 09, 2026
Matthieu Elkaim Joins one of France's Most Iconic Production Companies, La Pac
Over the course of his career, he has created campaigns for an extensive roster of iconic brands, from Nike and Mercedes to Ubisoft
Oct. 09, 2026
Sun Valley Hands the Camera to the Mountain Community in Latest "Ski on the Sunny Side" Ad Campaign
The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email