BETC Etoile Rouge

Culture makes brands. Brands make culture.

+33 1 56 41 35 00

Beyond their products, luxury, fashion and beauty brands create some of the most powerful imaginaries. Imaginaries which are appropriate, shared, diverted. Imaginaries traveling and drawing a cultural furrow. At BETC ETOILE ROUGE, we aim to build the cultural footprint of luxury, fashion and beauty brands.

Latest News

May. 23, 2024

Artjail Makes Moves in Santa Monica

Following steady growth, the VFX boutique has acquired its own studio in LA, complementing its presence in New York and Toronto

May. 23, 2024

HSBC Argentina and DAVID Buenos Aires Warn that Cybercriminals are Making a Living at our Expense

With more than 1.2 billion attempted cyber-attacks registered in Argentina last year, cybercrime has become one of the country's most common and harmful practices