Eton

A men’s luxury shirt & accessories brand, founded in 1928 in Sweden.

Sep. 17, 2024

Last year alone, airlines worldwide mishandled 36.1 million bags, with 1.8 million never recovered

Nov. 09, 2023

Eton allows The Beatles’ biggest fans to be the first to purchase the collection

Nov. 17, 2022

Eton Shirts and Valtech Radon want to raise brand awareness in the American market and inspire people to dress sharply despite market situations

Aug. 14, 2026

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

The first drag king competition series returns this fall and hits the road for a 22-city national tour