IKEA

IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and home accessories.

May. 08, 2026

IKEA and NoA Akestam Holst Flip the Perspective in new Campaign for FRAKTA

In a new national campaign running in OOH, DOOH and Print, agency NoA Åkestam Holst chose to focus on the person - rather than the product

Apr. 17, 2026

Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign

From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores

Mar. 11, 2026

IKEA Portugal Reaffirms Commitment to Combating Domestic Violence

Under the message "Violence against women is never only against women," the campaign draws attention to the ripple efects of domestic abuse within the home

Oct. 31, 2025

IKEA Transforms Soft Furnishings into Halloween Shields

Named "Halloween Essentials", the latest product-led campaign from the iconic Swedish brand turns cushions, throws and blankets into Halloween heroes

Oct. 13, 2025

IKEA Puts Phones (and Humans) to Bed with the New Phone Sleep Collection

The playful collection encourages users to "put their phones to bed" at night, so they can fully enjoy their own IKEA beds

Apr. 15, 2025

IKEA Celebrates the Role of its Furniture in Toddlers' First Steps in its Latest Campaign

A baby’s first steps are a cherished milestone, now a popular moment shared by proud parents on social media

Apr. 08, 2025

Why Fix it When You Can IKEA it? IKEA Redefines DIY With Ingenious Home Solutions Campaign

DIY by IKEA, by VML UK, highlights affordable IKEA products as clever fixes for everyday household mishaps

Mar. 13, 2025

IKEA Portugal and CIG Launch Anonymous Support Channel and Awareness Campaign for Domestic Violence Victims

The problem is: in Portugal, for every report of domestic violence made, two remain unreported

Jan. 27, 2025

Al-Futtaim IKEA Furnishes Everything, Even your Computer's Desktop With the Outdoor Collection

Outdoor season is officially underway, and with it comes outdoor furnishing

Nov. 20, 2024

IKEA Wins the Grand Effie at the 2024 Effie Awards UK

Six brands awarded Gold – McCain, McDonald's, Ford, IKEA, Specsavers and Tesco Mobile

Nov. 13, 2024

1 Out of 3 Struggle to Sleep in an IKEA Bed

Bacon's Jakob Marky and Oslo agency TRY have created a remarkable new spot for IKEA about sleeping poorly

Nov. 01, 2024

Al-Futtaim IKEA and Memac Ogilvy Prove That Monsters Do Exist and They Use IKEA Products a Little Differently

Al-Futtaim IKEA and Memac Ogilvy have unearthed intriguing evidence: monsters might just be real

Latest News

Jun. 16, 2026

Lyft Warns Americans About Growing Crisis: Abandoned Money

Every day across America, millions of dollars are abandoned—not lost or stolen, but simply left behind by rideshare users

Jun. 16, 2026

Trim Proudly Welcomes Editor Zaldy Lopez

Zaldy Lopez has been making films since his father brought home a Panasonic MiniDV camcorder in the seventh grade, later finding a home in editing