IKEA

IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture, appliances and home accessories.

Nov. 20, 2024

IKEA Wins the Grand Effie at the 2024 Effie Awards UK

Six brands awarded Gold – McCain, McDonald's, Ford, IKEA, Specsavers and Tesco Mobile

Nov. 13, 2024

1 Out of 3 Struggle to Sleep in an IKEA Bed

Bacon's Jakob Marky and Oslo agency TRY have created a remarkable new spot for IKEA about sleeping poorly

Nov. 01, 2024

Al-Futtaim IKEA and Memac Ogilvy Prove That Monsters Do Exist and They Use IKEA Products a Little Differently

Al-Futtaim IKEA and Memac Ogilvy have unearthed intriguing evidence: monsters might just be real

Sep. 27, 2024

Al-Futtaim IKEA and Memac Ogilvy Launch the Brand-New IKEA Bedding Collection

The IKEA Complete Sleep campaign films are set in plush, quiet, and cosy bedrooms

Aug. 19, 2024

LIKEA: Elevating Everyday Life with IKEA, a Creative Campaign by Memac Ogilvy

The LIKEA campaign uses language, idioms, and creativity to position IKEA as the bridge to a better everyday life

Aug. 08, 2024

Al-Futtaim IKEA: Pet Parents Get Even with New Pet Collection

From the very beginning, Al-Futtaim IKEA has been committed to designing furniture for people, though it often ends up being claimed by their beloved pets

Mar. 26, 2024

IKEA Portrays its Products Accidentally Broken by Pets to Highlight Affordability

With "Don’t worry, you can afford it," IKEA addresses common pet-owner situations, reassuring customers with affordable solutions

May. 10, 2023

IKEA Takes Pride in Being the "Second Best" in New Parenthood Campaign

The Swedish retailer gracefully takes backseat showcasing the special bond between parents and kids in "Proudly the Second Best" campaign

Mar. 14, 2023

Al-Futtaim IKEA Assembles More than Furniture this Ramadan

The Swedish giant celebrates Ramadan with a heartwarming film showcasing togetherness in families through its functional

Feb. 06, 2023

Ad of the Day | New IKEA Spot is Pure Dream Fuel

The film Directed by Bacon’s Martin Werner and made with Åkestam Holst, is encourages everyone to unlock their full potential, starting at home

Feb. 06, 2023

Al-Futtaim IKEA Highlights Products that have Become More Affordable due to Inflation

Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign

Oct. 03, 2022

IKEA Reminds Us "It Won't Feel Like Home, 'Til It Feels Like You"

New integrated campaign by Mother, focuses on helping as many people as possible create a home where they truly belong

Latest News

Jan. 24, 2025

Goteborg Film Festival Invite Visitors to Take Part Live-Streamed Civil Disobedience from their Cinema Seats

The festival offers attendees the chance to explore rebellion as a driving force of activism, part of this year’s Focus

Jan. 24, 2025

SAMY Alliance Acquires Content Lab, Advocacy Marketing Agency Focused on Emerging Platforms

Addition underscores SAMY Alliance’s commitment to redefining the future of social media marketing on a global scale