1stAveMachine's One Tap 3 for ESPN App

Apr. 19, 2022

For the launch of ESPN's new app One Tap 3, international storytelling production company 1stAveMAchine collaborated with creative agency BSSP on a 60" spot running on ESPN from today.

The app allows sports fans to check scores and news, watch live sports, and follow favorite teams and players all in one place.

Directed by Diego Berakha, out of 1stAveMachine Buenos Aires, the high-energy spot uses existing ESPN footage from its extensive archives with an equally fast paced mixed media design overlay.

Diego Berakha commented:

"This is our 3rd partnership with BSSP and ESPN, and every time it gets better and better. We have developed a unique visual style for this campaign, but instead of repeating the same formula every time, we work hard to push it further and challenge ourselves thinking on how we can do better. I think this is by far, the best of the 3 spots!."

 

Rapper and songwriter Bia performed the track agency wrote, exclusively for the launch of the app which is available for download from today.