Ad of the Day | Bradesco Seguros Group Sends an Inspiring Message in their New Year-End Campaign
Dec. 07, 2024
The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled “The Quest”, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays – because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
Alexandre Nogueira, the company’s marketing director explained:
“Our main strategy with ‘The Quest’ was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side. During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”
Daniel Chagas Martins, creative director at AlmapBBDO said:
"If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros."
The campaign, produced by Don’t Touch My Soda and directed by Felipe Mansur, premiered last Sunday, December 1st, and will run throughout the holidays on basic cable, digital, and OOH.
Related News
Burger King Releases the new BK Taste, Inviting Lawyers to Try it and to Defend the Product's Originality
AlmapBBDO campaign invites lawyers to stop by any BK Drive location with their attorney ID to get the new BK Taste and issue their opinions
Tito Ribeiro Presents the Social Media Trends for 2025
Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as "Tito," is one of the most prominent executives in the digital market
Johnnie Walker Celebrates Women's Strength in the Campaign "Strong are the Women"
Featuring Alice Braga, the video references one of the brand's most iconic productions worldwide
Latest News
Jan. 21, 2025
Gordon Ramsay Reveals Calm New Persona as He Becomes a Character in Hay Day the World's Most Popular Farming Game
Gordon Ramsay is replacing one of Supercell's most loved characters as he partners with Hay Day
Jan. 20, 2025
Ad of the Day | Jordans Punk up the World of Cereal with new Campaign
Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp