Ad of the Day | Teamwork. com Commiserates Over Client Pain in Video Parody

Ad of the Day | Teamwork. com Commiserates Over Client Pain in Video Parody

Apr. 23, 2024

Working for clients, while rewarding, can be rough. That’s why Teamwork.com, the only platform built for managing client work, profitably, is delivering a major dose of empathy with its new video, “The Client.” The parody movie trailer launched today, and is written and produced by Umault.

The video captures the universal frustrations of working with clients: From ridiculous demands, impossible deadlines, and painful last-minute changes. Whether you work in an agency, in accounting, IT, engineering and architecture services, or a consultancy of any kind - anyone who works with clients will relate - hard.

Jenny Hayes, Head of Brand, Teamwork.com said:

"Great brands go beyond product promotion, they empathize with customer pain. This isn’t new, but the category convention is to stop short of these more emotional triggers. Our product is built to solve these real-life challenges, and if our video brings a moment of recognition or relief to this audience, then it’s done its job!"

 

Jenny continued:

"Trying to not slip into client-y tropes during the creative process was comedic in itself - although those moments somewhat validated the work!"

 

The video isn’t Teamwork.com’s first foray into highlighting client work stress and solutions. Their recent State of Agency Operations Report found that 44% of agency leaders say client expectations have become more challenging, and that 38% of agencies struggle with overservicing clients. Over half (56%), say they overservice to keep clients happy.

Peter Coppinger, Co-Founder and CEO, Teamwork.com, and former agency owner said:

"Client work teams are some of the strongest out there and can succeed with the right support in place. We wanted to get this video out there to get people talking about the problem, and solutions too. We encourage leaders to regularly have honest, transparent conversations with their teams to promote a stress-free, burnout-free workplace."

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