adam&eveDDB Launches new "Feeling First" Positioning as Global Footprint Expands

adam&eveDDB Launches new "Feeling First" Positioning as Global Footprint Expands

Jun. 12, 2024

adam&eveDDB has expanded its global footprint with a new office in San Francisco, in response to a series of new wins and to meet evolving client needs.

As part of its expansion, adam&eveDDB has unified its positioning as "Feeling First" - a clear articulation of its approach to creativity that delivers a powerful emotional advantage. 

The move comes as adam&eveDDB has had a successful run of new business, alongside organic growth from the group’s existing global client roster including PlayStation, MARS, Unilever, SharkNinja and the International Paralympic Committee.

adam&eveDDB gives brands focused scale combined with an all-important agility and nimbleness across a diverse range of capabilities – all of which are delivered through the lens of Feeling First.

The network will continue to be led by Chief Creative Officer Richard Brim, with CEO Miranda Hipwell heading up the London and Berlin offices, and Caroline Winterton leading New York and West (San Francisco) as CEO. 

The new visual identity for the network features a new, bolder typography allowing the adam&eveDDB logo to be more easily combined with clients’ logos, while the new digital version allows the ‘&’ to morph playfully into different animated icons. Social channels for each office in the network denoted by bespoke accent colours.  

The visual identity was designed by adam&eveDDB’s Creative Director of Design Chris Chapman.

Chapman said:

"We wanted our new ‘Feeling First’ brand identity to be bold and impactful. We chose a chunky, straightforward font and bright colours to evoke strong emotions. This simple, clear design focuses on direct communication and ensures our visual identity fits well with all our clients' work, no matter the emotional tone."

 

Richard Brim said:

"At A&E, we always talk about work giving us a "punch in the feels" - when it's right, it connects on a deeper level getting to the soul of a brand.”

 

Miranda Hipwell said:

“As our adam&eveDDB gang expands its client and geographic footprint, it feels like the right time to double down on our DNA. We want the feeling of working with us and the work we make to feel unified in the best possible way. Our visual identity is the cherry on the cake as it allows us to be more cohesive as a group and in how we show up for clients."

 

Caroline Winterton said:

“We’re almost a year into adam&eveDDB in the US and it’s been pretty epic.  We’ve been on quite the new business tear welcoming eight brands to the family and have been hiring fantastic talent to keep up with the growth and creative ambition.  Our bi-coastal offering in North America gives us access to tremendous talent to deliver against all of our client’s ambitions.”

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