Agency Quench Wins Digital Campaign Project for B&G Foods' Victoria Pasta Sauces

Agency Quench Wins Digital Campaign Project for B&G Foods' Victoria Pasta Sauces

Nov. 02, 2023

Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods’ Victoria pasta sauces. quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa.

The digital media campaign, targeting the Northeast, will promote Victoria's premium pasta sauces throughout the fourth quarter. A second wave of the campaign will launch in 2024. Victoria products are distributed at supermarkets and big box stores throughout the United States as well as online.

Victoria pasta sauce was born in 1929 when an Italian family immigrated to Brooklyn, New York, and opened a business making sauce using fresh vegetables, premium ingredients, and a slow-cooking process. The brand slow-kettle-cooks all its premium, organic and white linen sauces to marry the flavors of fresh ingredients and get a truly homemade taste. Now more than 90 years later, the company maintains its old-world Italian charm, traditions, and the philosophy that "Ingredients Come First."™

Related News

Dec. 15, 2023

Sun-Maid Raisins Break Up with Fruitcake in Holiday Campaign

Sun-Maid raisins are "breaking up" with fruitcake just in time for the 2023 holiday season, the Sun-Maid Growers of California recently announced

Oct. 05, 2023

Sun-Maid Teams with and Little Free Library to Feed Hungry Mouths and Minds

Food-and-beverage marketing agency quench has designed an activation for client Sun-Maid Growers of California

Sep. 21, 2023

4C Foods Hires Quench as Lead Social Media Agency

An initial campaign will launch in November on Facebook, Instagram and TikTok

Latest News

Feb. 23, 2024

Mindy Kaling and WW7 Ask Why You’Re Calling Them "Ma'Am"

World War Seven's Lizzy Born directs Maybelline's latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling

Feb. 23, 2024

Kia's EV9 and INNOCEAN Berlin do the Impossible by Bringing Back the Sun to Northern Europe

As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals' energy levels