Al-Futtaim IKEA and Memac Ogilvy Prove That Monsters Do Exist and They Use IKEA Products a Little Differently

Al-Futtaim IKEA and Memac Ogilvy Prove That Monsters Do Exist and They Use IKEA Products a Little Differently

Nov. 01, 2024

Al-Futtaim IKEA and Memac Ogilvy have unearthed intriguing evidence: monsters might just be real, and they seem to have a taste for IKEA products.

Three photos reveal alleged “monster activity” in what seems to be their places of residence. Speculation suggests these are vampire, mummy, and werewolf homes. Let’s examine the evidence more closely.

The alleged ‘vampire’, 'mummy', 'werewolf' homes

The image shows what appears to be a bedroom, with a wardrobe in place of a bed. Upon closer inspection, it was identified as an RAKKESTAD wardrobe from Al-Futtaim IKEA. The standing hypothesis states that this is indeed a vampire’s bedroom, where the RAKKESTAD was chosen in place of its usual coffin, perhaps as a more spacious alternative.

A second image captured the entrance of another home, where rolls of KNÖSEN toilet paper were found hanging on a coat rack. This was initially puzzling, but investigators found hieroglyphs scribbled on a notebook, providing context: this was a mummy’s residence, where the KNÖSEN served as attire, offering a soft, delicate wrap against ancient skin.

The last image features a bathroom sink with a large brush and squeezed-out toothpaste tubes. The brush, identified as IKEA’s RINNIG dish-washing brush, appears to be used as a toothbrush—suggesting a creature with sizeable teeth. Scratch marks on the RINNIG and toothpaste tubes sparked the theory that a werewolf frequented this bathroom, using the sturdy bristles to tend to its large canines.

These controversial photos propose that monsters do in fact exist, and they have found unconventional uses for everyday IKEA products. Adding to the intrigue, these images were made public on the day of Halloween. Coincidence? We’ll leave that for you to decide.

Related News

May. 08, 2026

IKEA and NoA Akestam Holst Flip the Perspective in new Campaign for FRAKTA

In a new national campaign running in OOH, DOOH and Print, agency NoA Åkestam Holst chose to focus on the person - rather than the product

Apr. 17, 2026

Ingka Group and Chupa Chups turn the Swedish Meatball Lollipop Into a Global Campaign

From an April Fools' tease engaging millions online to a global activation bringing real lollipops to stores

Mar. 11, 2026

IKEA Portugal Reaffirms Commitment to Combating Domestic Violence

Under the message "Violence against women is never only against women," the campaign draws attention to the ripple efects of domestic abuse within the home

Latest News

Jul. 09, 2026

M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead

Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships

Jul. 09, 2026

Global Marketing Production Advisory APR Names Patrick Lafferty as CEO

The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations