![American Express Gold UK Asks Customers to "Spot the Amex Difference" in its New Advert](https://adsofbrands.net/images/news/1/16889796349493.png)
American Express Gold UK Asks Customers to "Spot the Amex Difference" in its New Advert
Jul. 10, 2023
American Express is encouraging people to “Keep Doing You” in a new dual-screen view campaign that reveals the many ways that the Amex Gold Card rewards you for the things you’re already doing.
Whether you love travel, music, entertainment, fashion or food, Amex Gold doesn’t ask you to change your spending habits, instead you are simply rewarded for the things you buy anyway.
The campaign shows different people enjoying moments they love, like meals out, holidays, music gigs and more, in a "Spot the difference" style split-screen. But the twist is that it’s the exact same moment playing out side-by-side. The only difference is the words on the split-screen. For example, the holiday moment features the lines: "One hotel isn’t paid for with points. One hotel is.”
As all the scenes come together to show how the exact same experience can be more rewarding, the ending sees the split screen become one as the voiceover says: “Make life more rewarding without changing a thing – well, apart from how you pay. Keep doing you, get more with Amex Gold.”
Running in July across the UK on BVOD, outdoor, online and social, the campaign features photography by Sebastian Barros and film by Similar but Different with Smuggler.
Maggie Boyle, Vice President at American Express said:
“At American Express, we reward you however you choose to spend. This ‘spot the difference’ campaign is a bold and creative way of demonstrating the timely message that, with Amex Gold, whatever you love doing already can be made even better.’
Related News
Spotify Italy and Dentsu Creative's Campaign Explores Summer Hit Symptoms
New Spotify campaign for the Estate 2024 playlist immerses us into a dreamlike atmosphere
Ad of the Day | Dentsu Creative Unveils "Shake It Up" Campaign for Paint Mixing Leader Valspar
With an innovative approach, Valspar is set to transform paint selection and redefine the consumer experience
American Express Builds on Business Card Campaign with new "Business versus Pleasure" ads
American Express has launched a fun new campaign for its Business Cards in the UK
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination