Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Feb. 01, 2024

Full-service creative agency Barrett Hofherr has created "Never Stop," a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent.

The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, people and communities.

The broadcast, OOH, audio, digital, and social campaign will run in Bay Area, Central Valley, and Santa Barbara markets. Video includes a :60 spot and three :30s, and multiple :15s.

Built on a strong foundation of high-quality care, clinical expertise and a commitment to the communities it serves, Sutter Health is evolving and unifying its organization to better serve more patients through greater access to connected care. Sutter Health’s new brand and marketing strategies reflect Sutter’s vision to be the most comprehensive, integrated and connected health system for getting and staying well.

Jennifer Bollinger, senior vice president and chief consumer and brand officer of Sutter Health said:

"Our brand relaunch goes well beyond visuals – it’s an opportunity to tell a story about the depth and breadth of Sutter Health’s capabilities today and our bold ambitions for the future. Along with this new expression, Sutter is redefining connections for those in our care, emphasizing a modern, consumer approach and deepening our commitment to infusing this new energy throughout every aspect of the experience."
 

 

Jamie Barrett, Chief Creative Officer at Barrett Hofherr said:

"The “Never Stop” campaign reflects the “renewed and relentless energy that has galvanized its workforce and puts patients at the center of everything Sutter does—and everything Sutter aspires to be. Sutter’s commitment to being the best healthcare provider, quite literally, never stops."

 

Barrett Hofherr has served as Sutter Health’s strategic and creative partner since being named AOR in 2018. Sutter Health operates 24 acute-care hospitals and more than 200 clinics in Northern California.