BBR Saatchi & Saatchi and Para Chocolate present: Sweet Advisor
May. 16, 2019
The Eurovision song contest is the biggest musical event in the world and this time it’s taking place in sun filled Tel Aviv – the ‘city that never sleeps’. In total, some 18.000 tourists are expected to make their way here. That’s why Para Chocolate, Israel’s national chocolate brand thought up a way of making their stay super sweet and at the same time give them a taste for the place they wouldn’t forget.
BBR Saatchi & Saatchi worked with one of the country’s best chocolatiers to created Para Chocolate’s ‘Sweet Advisor’. A map of Tel Aviv made entirely of Para chocolate that not only details the city’s sweetest spots - but the city’s best kept secrets and places only the locals know about but make Tel Aviv what it is.
The map which awaited them on their bed at Brown and Atlas Hotels throughout the city, pinpointed over 10 points of interest in the city including:
- The Shuk HaPishpeshim Flea Market - one of the city’s most colorful places where you can find vintage items while walking through the market’s picturesque side streets filled with bars and restaurants.
- The Habima Square – one of the city’s most beautiful squares and home to the Habima Theater with its sunken garden in which we recommend sitting and drinking a beer from one of the nearby bars and cafes.
- The Rabin Square – where you’ll find the world’s largest concentration of peace doves.
- The Brown Bar - Located at the Brown Hotel which offers a real Tel Aviv kind of atmosphere and the best cocktails this side of the Middle East.
While Para Chocolate is probably too good to share, BBR Saatchi & Saatchi is pretty sure that visiting music fans will share the knowledge with their friends to make sure they have a stay that really rocks!
Related News
Publicis Groupe Israel and Food Chain Tiv Taam Turn Facebook Hate Comments into a Bold Print Campaign
Collaborating with BBR advertising agency, Tiv Taam has used the abusive comments made online against them
A Gargling Choir Helps the Nation "Get Thirsty" in Robinsons TV Spot Directed by Yousef at PRETTYBIRD
Led by Saatchi & Saatchi, the integrated brand campaign launches in collaboration with mSix&Partners and Whalar
Who Spun the Magic of Junior Eurovision 2022?
Armenia recently hosted the Junior Eurovision Song Contest, and the organizers were keen on finding the perfect symbol, slogan, and identity
Latest News
Dec. 07, 2024
Ad of the Day | Bradesco Seguros Group Sends an Inspiring Message in their New Year-End Campaign
Set to "Somewhere Over the Rainbow," Brazilian company highlights the power of friendship between an adorable little alien and a girl
Dec. 07, 2024
LifeBridge Health Launched an Initiative to Raise Awareness About Illegal Gun Trafficking in Maryland
A powerful film by StrawberryFrog and an anthem by Grammy-nominated Maryland rapper Logic features young singers from a Baltimore music school