Betclic Marks Sporting Clube de Portugal's Victory with CGI Content Produced by Perfect Storm Studio

Betclic Marks Sporting Clube de Portugal's Victory with CGI Content Produced by Perfect Storm Studio

May. 06, 2024

Using CGI, it features an incredibly realistic lion (the club's symbol) crossing the iconic Marques de Pombal Square in Lisbon (the center of the title celebrations), symbolizing the club's assertion of dominance as the new Betclic Portugal League champions.

Throughout the production, special attention was paid to every visual detail. 
One of the most important aspects was the perfect integration of the CGI lion into the environment captured during filming. Meticulous composition, fine adjustments to color and lighting were carried out to ensure that all the visual elements coexisted cohesively. Precise sound effects were synchronized with the lion's actions, from its mighty roar to the echo of its footsteps on the sidewalk.

The film was broadcast on Portugal's main sports television channel - Sport TV - on the second the club won the title and on the brand's and Liga Portugal's social networks.

Related News

Jun. 11, 2026

Betclic Becomes Official Partner of the Portuguese Football Federation and Launches "Lucky Us, Portugal Fans"

To mark the moment, Betclic launches the film "Lucky Us, Portugal Fans"— created by Dentsu Creative Portugal

Nov. 10, 2025

Betclic Launches Documentary "To Madeira: In Search of a Legend," - Investigating Football's Most Mysterious Myth

A 3-episode brand-led mockumentary hosted by comedian Luís Franco-Bastos, revisiting Championship Manager’s most famous myth

Mar. 14, 2025

Betclic Unveils New Brand Platform: "If You're a Player, You Play"

This campaign, created in collaboration with Buzzman, includes a film and an outdoor advertising campaign, marking a turning point in the brand’s communication

Latest News

Jul. 16, 2026

FIFA Blends Football, Gaming and Entertainment in Groundbreaking Crossover Campaign

With Jung von Matt SPORTS leading IP, content and design, Episode1 handled the L.A. pop-up events

Jul. 16, 2026

M+C Saatchi Strengthens UK Creative Leadership With Guy Bradbury Promotion աnd Regan Warner Appointment

Bradbury will lead M+C Saatchi's creative vision in the UK, with Warner joining from McCann London