Burger King Returns this Halloween with a "Ghost Campaign"

Burger King Returns this Halloween with a "Ghost Campaign"

Oct. 27, 2023

Like every year, Burger King surprises again with its special campaign for Halloween led by DAVID Madrid. In a humorous way, the hamburger chain has launched an "invisible campaign" with which users will be able to obtain free products until October 31. 

The mechanic is very simple: users have to take a photo of the campaign (empty streets, buildings, switched off tvs…), and send it through X (formerly Twitter) or Instagram with the hashtag #SometimesISeeBurger. During this week, the community manager will be a psychic. He’ll be in charge of see the invisible ads that people share and reveal which products people have won.   

Prizes vary from snacks such as nuggets to hamburgers such as the Long Chicken or the classic Whopper. 

Fred Bosch Creative Director of David Madrid, said:

"With so many brands joining this date, it is increasingly difficult to surprise and find fresh ideas. That's why this time, we have left terror aside and created an idea based on humor and irreverence, so characteristic of Burger King. In the past we launched campaigns that worked very well, such as 3AM Apparitions, Home of the Ghosts or Scary Clown Night. And this year, with Ghost Campaign, we hope to have the same or even more success."


The promotion will be present (invisibly) on billboards, posters, TVCs, radio spots and a giant billboard in the heart of Madrid.

Related News

Feb. 23, 2024

Grindr and DAVID Buenos Aires Celebrate LGBTQ+ Matches One Rainbow at a Time

The 'Rainbows' campaign marks the first collaboration between the agency and the world's largest and most popular dating app in the community

Feb. 14, 2024

Ad of the Day | Android and Ziwe Invite Everyone to Find Love, No Matter what Phone they Have

Android partners with American comedian Ziwe Fumudoh to showcase how the stigma against green bubbles costs iPhone users love

Jan. 17, 2024

Ad of the Day | Halls Presents: Just Breathe Through It

The new campaign is launched across various media channels in Brazil and was created by DAVID Madrid

Latest News

Feb. 23, 2024

Mindy Kaling and WW7 Ask Why You’Re Calling Them "Ma'Am"

World War Seven's Lizzy Born directs Maybelline's latest campaign for its Instant Eraser Treatment Makeup, starring their new spokesperson, Mindy Kaling

Feb. 23, 2024

Kia's EV9 and INNOCEAN Berlin do the Impossible by Bringing Back the Sun to Northern Europe

As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals' energy levels